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System used: ApS ETHOS

This system combines a powerful editing tool along with ease of digitising. This allows for a precise rendition of your design.

"Having worked in the embroidery trade for over fifteen years, I understand the importance of smooth running designs with regards to embroidery machine efficiency. DON'T PAY for stitches that don't add to your design, or causes your machine to bunch up, and gives you unproductive machine down time".

Philip Ford


The Ethos digitising/punching system allows for areas within an outline to be left unstitched.

This prevents the design from becoming too dense in one area.

The density of the filling/step stitch can be carefully regulated to allow for the type of material that your design is being embroidered onto. For example, satin material requires a fairly open density to prevent needle damage, but towelling needs a good grounding of understitches to prevent the tufts rom encroaching on the final appearance of the finished design. This factor also applies to satin stitch areas, whether they are borders or part of a motif. All of these factors are taken into careful consideration when producing your design.


There are many stitch effects that can be utilised in the making up of a design. These can either be used to give pattern, shading or texture. Because embroidery has a three-dimensional quality, and refraction takes place, various effects can be used to enhance your design.

For example: (1) baggy vector, (2) step vector and (3) block vector can all bring out subtle qualities in your finished design.

In baggy vector, specified shapes can be made to stand out from their surrounding block due to the fact that they are stitched differently i.e. as a satin stitch.

With step vector you can intersect the step/fill stitch block with lines or shapes of your own choosing. This then interrupts the plain pattern, and stitches a pattern according to the lines that you have inserted.

In block vector your background can carry a shape, or perhaps the name of your company as a repeated pattern.


In addition to the above effects, by changing the angle of offset different textures can appear in the step/fill stitch that can be used to great advantage in describing form.


Graduated fill shading can be introduced by placing a graduated step/fill stitch over the top of another filling stitch. Thereby giving the effect of something being round, curved or in shadow. The step/fill stitch goes from a close stitch to a more open stitch as it progresses.

The Obi fill is a special type of stitching that forms concentric rings from the centre outwards within any given shape. It can be very effective as a decorative feature.

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